Podcast #14: Secret Weapon—How to Stand Apart from Competition

I'm squeeling with excitement over my new friends, Thais and Amanda, who inspired these topics today! This episode is all about pursuing your dreams, and how to stand out from your competition. And find out what pisses me off :)

   "JUST FOLLOW YOUR HEART, GUYS!!"

              - Cheesy Erica Wernick

I mention the video series that I created for you, and you can check it out here. Don't worry, it's totally free! [NOTE: This video series is no longer available, but I have a new freebie that is just as awesome that you can get here!]

How can you add your uniqueness to your package? The way you present yourself should be very YOU, so that you can stand out from the crowd. Like those girls onThe Bachelor, when they get out of the limo. I know, I know. FANTASTIC analogy. But those girls get out of the limo, and present the Bachelor with some quirky gift that relates to them, so the Bachelor can remember them as unique. 

Look at this chick, bringing a fake "human heart" to the Bachelor. I think it's because she is a Doctor. Silly, sure. But memorable? You betcha.

I LOVE gummy bears. Seriously, like my favorite candy. So I made this silly thank-you card that I send to clients with a mini bag of Haribo gummy bears! I also include a discount card for referrals, to encourage them to refer me. 

I also mention the idea of a "Leave Behind", which is essentially a piece that you leave behind after a meeting; a small gift that reminds the person of you, even after the meeting. I couldn't find photos of the ones I created a few years ago, but here is a Thank-You card that I send to my clients, that is along the same lines.

What can you leave behind? What makes you unique that you can turn into a cool gift?

I'd love to hear what you guys are planning!! Comment on Facebook here, and let me know! Remember, don't let fear stop you from pursuing your dreams. And don't forget to BE YOURSELF. Because yourself rocks.